Request for Proposal Spring 2025

For this RFP, my team was bidding to be the campaign chosen by our new local client for RaiderComm that semester, Moonlight Musicals. This project was a lot of fun and it's one of the ones I'm the most proud of.

Since the campaign was a celebration of Moonlight Musical's 20th anniversary, we chose the theme "Act 20" and utilized elements of the existing Moonlight Musical's branding into our RFP. Act 20 is a campaign centered around reminiscing and celebrating the company's last 20 years of productions. It was heavily social media based, utilizing user-generated content. We also suggested taking advantage of the many long-standing relationships the company has locally in Lubbock.

My role for this project was heavily editorial. I was only one of two experienced in the RFP process so I took a heavy guidance role in this project, but I also own the research into similar theatres, similar audiences, the slides featuring local momfluencers, and our key message. We ended up taking second place this semester, however the clients told us it was a hard decision between us and the winning team that semester.